Do you want to sell your beauty business in under 60 seconds?
Grow your beauty brand with my 10-year expertise.
A word nerd with a love of makeup and skincare, turned freelance beauty copywriter.
I am your beauty journalist + storytelling wordsmith that will elevate your brand’s story, wherever you need it: website, packaging, editorial, advertorial, blogs, media releases and much more.
Whether you need a tagline in an instant, an opinion piece (a.ka editorial) worthy of Byrdie, or wish to talk big copy ideas, get in touch with me to discuss your brand’s next copy step. I know more about skincare and cosmetics than your average copywriter because I work this industry on the daily. Published in Primped, and working with the big brands like Amway, I know my B3 from my Peptides to demystifying SPF.
Trusted by some of the world’s premium cosmetic labels and brands to tell their story
Hi There!
I’m Maria!
I’m an Australian based beauty and lifestyle freelance copywriter, changing the trajectory of beauty, cosmetics and lifestyle brands through the written word.
My background is digital marketing; however a love of beauty saw me cross over both and become one. I niched into a freelance beauty writer while on maternity leave and initially wrote for free simply for the love of writing and storytelling. I was published in big brand beauty platforms like Primped, and the rest of the story wrote itself.
Today, I exist to deliver clients like Amway, Skin Physics and Hey Bud, the right words to convey all they want the world to know about their brand. The purpose for a brand’s existence is the biggest one to master, and with a heavy dose of business intuition, I deliver results to clients that speak for themselves.
SERVICES
Unique to your brand
As a copywriter and marketer, I have an understanding of the customer journey to purchase, the thought process unique to individuals, and the psychological profile of the decision-maker.
As a makeup artist, I have a deep knowledge of ingredients, products, textures, and efficacies.
At the heart of all copy, it should be compelling storytelling and define a purpose, need, problem solved, and meet an aspirational goal.
- Media Releases
- Packaging
- Website Copy
- K-Beauty Copy
- Ad Taglines/Social Media
- Product Descriptions
- Brand Story/Mission Statement
- Product Reviews
- Blogs
- Newsletters/Funnels
- Magazines Articles (digital + print)
bespoke and authentic copy
Working with you to meet your goals
Finding the right way and words is a storytelling journey, one that exists to ultimately service the customer and their needs.
You are seeking to deepen the connection to your brand, engage an audience and create operational excellence for your brand copy identity.
Me? I am an all-round lifestyle copywriter and can wordsmith for just about any industry but, beauty, I do best.
Grow your business with a brand copywriter who lives and breathes your industry.
Brand Love
What my clients have to say
"Maria was very attentive to our project needs and delivered exactly what we wanted. I was also very impressed with how quickly she delivered everything and how helpful she was. Very creative writer, would highly recommend".
Soul Sisters
France/Morocco
“We really enjoyed working with Maria. She understood what we wanted to achieve and could bring in her own ideas based on her market experience to improve the overall quality of the content. The collaboration was very good and we were able to fine tune the content to be engaging and fit our market needs. We will definitely work with her again on future projects.”
RoseKin Cosmetics
Switzerland
“Maria provided me with brilliant copy for a relaunch of skincare brand. Her copy was on point and in keeping with the ethos and direction of our brand. It was a pleasure to work with Maria and her insights insights and skills were fantastic. I would highly recommend her for any tasks going forward. I will definitely be hiring her again when I need copy written.”
Ozstrayan Skin
australia
“Maria was a joy to work with and really made a conscious effort to fully understand our brand and project before delivering great work. Look forward to working with her again in the near future.”
Pippa of London
U.K.
"Excellent and professional work. Absolute pleasure to deal with and look forward to working with Maria again very soon.".
Nutracoll
Australia
"Maria is a highly experienced makeup professional and her insightful contribution to our research project met all of our expectations. We will work with her again for future needs of our project."
Bare Studio
U.K.
"Maria was excellent to work with. She completed all tasks in time, was open to feedback and working together to get the best results to get my website copy updated. Initially she asked great questions to really understand the scope fo the work, delivered all tasks on time at excellent quality. I am very happy with her work. I would definitely hire Maria again in the future."
Elements for Excellence
Australia
beauty copywriting
From Ideation Through to Creation
To best convey your brand’s vision and ethos, the right storytelling will reinforce and energise your brand, within seconds of being first read. From heroing the efficacy of ingredients and formulas to speaking to the heritage of your brand, I will capture insightful copy for your brand to glow.
I’ve worked word magic with over 30 brands, across global cosmetics, skincare, gifts and lifestyle brands. The result? An elevated feel, a distinct perspective and ultimately, an increase in sales.
Head over to my Portfolio to see more examples and feel free to contact me if you would like to see more, I’d be more than happy to share it with you.