Beauty Copywriting IS a thing.
Do you want to sell your business in under 60 seconds? Grow your beauty brand with my 10-year expertise. A word nerd with a love of makeup and skincare turned beauty copywriter. I am your beauty journalist + storytelling wordsmith that will elevate your brand’s story, wherever you need it – website, packaging, editorial, advertorial, blogs, media releases.
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Hi there! I’m Maria, a specialised beauty copywriter – (and makeup artist), based in Australia.
I’ve been trusted by some of the world’s premium cosmetic labels and brands to tell their story
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With a combination of artistry with a background in digital marketing, I’ve niched into a beauty writer to deliver clients the right words, feelings, passion, and purpose for a brand’s existence.
One of my favourite things to do is to take the confusing, and make it understandable.
Finding the right way and words is a storytelling journey.
You are seeking to deepen the connection to your brand, engage an audience and create operational excellence in your copy pathway.
Me? I am an all-round lifestyle copywriter and can wordsmith for just about any industry but, beauty, I do best.
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I work with clients around the globe, across many forms of communication, content, and persuasive sales copy. This includes:
See here for some of my work, and head here for some of the brands I’ve worked with.
As a copywriter and marketer, I have an understanding of the customer journey to purchase, the thought process, and the psychological profile of the decision-maker.
As a makeup artist, I have a deep knowledge of ingredients, products, textures, and efficacies. At the heart of all copy, it should be compelling storytelling and define a purpose, need, problem solved, and meet an aspirational goal.
I work collaboratively with you to meet your goals, on brief and on time, with bespoke and authentic copy, unique to your brand.
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