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The Beauty Writer

Compelling stories and memorable copy


Copy is not written. It is assembled.

From penning packaging and advertorials for Hey Bud – Australia’s leading Hemp based skincare brand, to crafting edgy and ethereal copy for Pippa of London in announcing their European launch, I have dug deep to find the right feelings that needed to be expressed via the written word. To best convey your brand’s vision and ethos, the right storytelling will reinforce and energise your brand, within seconds of being first read. From heroing the efficacy of ingredients and formulas to speaking to the heritage of your brand, I will capture insightful copy for your brand to glow.

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I’ve worked word magic with over 30 brands, across global cosmetics, skincare, gifts and lifestyle brands. The result? An elevated feel, a distinct perspective and ultimately, an increase in sales.


Scroll down for a little taster.

Contact me if you would like to see more, I’d be more than happy to share it with you.